As a consultant, business speaker, keynote speaker, and facilitator, Nancy draws on her many accomplishments:

   Twenty-three successful years in consumer marketing and general management.
   A Fortune 100 marketing executive responsible for two billion in retail sales.
 

Many success stories in:

   Business strategy:  strategically introducing and building national brands.
   Leadership:  developing and leading cohesive and courageous teams.
   Co-author of two books: Give Stress a Rest and Thriving in the Midst of Change.
   Numerous industry and company awards in marketing and advertising.
   National level tennis player and collegiate coach.

A Little More Detail …

   From 1981 - 1991 Nancy enjoyed ten successful years at General Mills working her way up to Director of Marketing. During that time, she introduced and led many brands. Some of these included Gold Medal Flour®, Bisquick®, Fruit Roll-ups®, Hamburger Helper®, Pop Secret®, Betty Crocker® Frostings and several Big G® Cereals, including Total® and Wheaties®.
 

   In 1991 Nancy joined ConAgra Frozen Foods. As Vice President of Healthy Choice® Meals and Ice Cream from 1993-1995, she and her teams grew retail sales sixty percent and increased profits by threefold. This was accomplished through a total re-launch of the business, cost effectiveness programs, new advertising and thirty new products. More recently as Senior Vice President of Marketing for ConAgra Frozen Foods, she managed retail sales of close to two billion dollars and a department of over seventy people. In that position, from 1995-1998, she and her groups grew sales and profits thirteen and forty percent respectively. Also, they launched more than ninety new products. Brands in her portfolio included Healthy Choice®, Banquet®, Marie Callender's® and Kid Cuisine®.
 

   Nancy founded ReGen Enterprises, LLC 1998. True to her personal and professional experiences, Nancy focuses on building and regenerating the long-term "health" of businesses and the long-term "health" of people. She does this by helping her clients with business strategy, marketing strategy, and the positioning and branding of their businesses. She also helps develop the leadership and business communication skills of executives and their people so that they lead and contribute with greater positive impact to the overall success of their organizations.    
 
"I believe for a business to be healthy for the long term, it must be grounded with three fundamentals:  a vision, business positioning, and risk management.  Too often these are forgotten, hastily discussed, or ignored due to pressures to move fast.  Without these three, achieving objectives and setting business strategy is compromised from the start."

"The difference with Nancy is that she truly has "been there, done that."

Nancy Hedrick
ReGen Enterprises
Regenerating Leaders and their Organizations
913-814-9504
www.regen-ent.com

e-mail nancy@regen-ent.com

Consulting and speaking on strategic planning, positioning, and branding
Co-author of two books:  Give Stress a Rest and Thriving in the Midst of Change

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